SIOUX CITY | Adding seats to the Tyson Events Center probably won't make it more appealing than larger venues in Omaha or Sioux Falls, a city-hired consultant told a city panel Tuesday.
The Tyson, built in 2003, has a capacity of about 10,000 people, but typically seats up to 8,500 for concerts.
The Events Facilities Advisory Board has previously talked about the possibility of adding more seats and suites to attract bigger shows.
Tom Williams, a partner with Brentwood, Tennessee-based Venue Solutions Group, said a larger Tyson likely would not generate enough revenue to pay for the hefty cost of such an addition.
"Just because all the other buildings have it doesn't mean you should have it here," Williams told the Events Facilities Advisory Board at a meeting Tuesday.
Williams said the city should still focus on competing with regional venues such as the CenturyLink Center in Omaha and the Denny Sanford Premier Center in Sioux Falls.
"You're already competing with them to a degree," Williams said.
The discussion was the beginning of a 10-week process for Venue Solutions Group to identify issues at the Tyson. In December, the City Council awarded a $68,000 contract to the consultant.
The business specializes in the analysis of entertainment and sporting venues. In 2015, Venue Solutions Group conducted similar services for the 15,000 seat Pinnacle Bank Arena in Lincoln, Nebraska, another Tyson competitor.
Tom Padgett, an EFAB member and former city councilman, asked Williams whether it made "economic sense" to make the venue more cost efficient with renovations such as light-emitting diode -- or LED lighting.